Carey Hart was the first motocross rider to do a backflip on a bike—a stunt he pulled off at the 2002 X Games. He turned his passion for tattoos into a serious business venture in 2004 when he opened the first Hart & Huntington in Palms Casino Resort in Las Vegas. He has since opened three new studios, in Orlando, Honolulu, and Cabo San Lucas in Baja. Hart & Huntington also has a clothing line that is sold nationwide. Carey lives in Las Vegas.