Books in Action: Cute Babies Want to Know What to Expect, Too!

Categories: Books in Action, News

One thing we know about our readers is that they like to be in the know. From making the computer work to making candy, from cooking gluten-free to cooking for a hungry giant,  from determining what sort of birds are visiting the backyard to what sort of monsters might be invading your desk. This pint-size reader from Brooklyn just wants to know what lies ahead

Do you have a Workman reader in your household? Send us pictures! (Or post them to facebook.com/workmanpublishing.) We love to see our books in action!

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Posted by at 1:27 pm
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Movies…They’re Just Like Us!

Categories: News

What To Expect When You’re Expecting, the movie, opens today! So says the poster at the end of my block…

…As well as the poster in the subway station, and the movie theater marquee in my neighborhood…

…And even the poster in the Workman lobby!

It’s based only loosely on the book (as in, it’s the movie inspired by the title) — hey, what were you expecting, a documentary? Although a Q&A-with-Heidi-Murkoff plot line might be more in keeping with the tone of the pages of “America’s Pregnancy Bible,” it wouldn’t take full advantage of the impressively assembled ensemble cast: Chris Rock, Anna Kendrick, Cameron Diaz, Chace Crawford, Brooklyn Decker, Dennis Quaid, Jennifer Lopez….

And though the movie is a work of fiction (as opposed to the nonfiction book), some elements in the movie are startlingly accurate. See below, true story: The Park Slope Papa Brigade!

And that’s all for the premiere edition of Reel-Things-that-Happen-in-Real-Life.

 

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Posted by at 12:23 pm
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Workman Goes Underground

Categories: News

What do these three books have in common? (Besides being published by Workman…)

    

They were all spotted (by moi) over a period of 2 days last week on the New York City subway system!

Leaving work, riding the F train from West 4th street, the young lady sitting next to me was reading Can I Wear My Nose Ring to the Interview?* by Ellen Gordon Reeves (*hard to spot since the “vintage” copy below has since been re-jacketed — check out that smashing the new green cover above!). Ooh, and all those post-it notes on the pages! Good luck, subway-riding-lady — we hope you get the job!

Many of you have sent in reports from all over the city after seeing Missed Connections artist Sophie Blackall‘s poster art on several train lines. This shot was also on the F train, when it came above ground at the closed-for-renovations Smith & 9th Street stop.

And on the Manhattan-bound D train the next morning, the doors opened to let passengers on and off at Grand Street, and this was the view! The What to Expect When You’re Expecting movie (inspired by Heidi Murkoff’s pregnancy bible) is “due” May 18.

And what else mama-related is just around the corner? Oh, right: Happy Mother’s Day to all you mamas out there!

Have you spotted any Workman books in your recent travels? In window displays at your favorite neighborhood bookstore, at an airport kiosk, in a contented reader’s hands on a morning commute? Post your photos to our Facebook page!

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Posted by at 10:38 am
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Perfect Gifts for New Parents

Categories: Family, Kids, News

Call us biased, but we think the best presents come in book form. Since we’ve recently welcomed the newest little Workman-ites into our extended office family, that got us thinking about our favorite gifts for new parents. Here are just a few of our picks for the new mom, new dad, and mama-to-be:

  • Snuggle Puppy by Sandra Boynton – What could be better than a great big hug in book form? It’s the perfect love letter from parent to child.
  • Beautiful Oops by Barney Saltzberg – A sweet book with a powerful message: When you make a mistake, think of it as an opportunity to make something beautiful!
  • Gallop by Rufus Butler Seder – Every turn of the page brings a new animal to life: a horse in full gallop, a turtle swimming, an eagle soaring. It’s impossible not to flip the pages again and again!
  • Indestructibles - Beautifully illustrated books that babies can really sink their teeth into! They’re waterproof, tear-proof–baby-proof!–and truly impossible to destroy. (Trust us, we’ve tried.)
  • What to Expect the First Year by Heidi Murkoff – Why not get something for the new mama, too? This book has absolutely everything parents needs to know about their baby’s first year from one of the most trusted names in pregnancy.

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Posted by at 10:23 am
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WHAT TO EXPECT Movie Trailer Premiere!

Categories: News

An exciting development in the gestation of the What to Expect When You’re Expecting movie: Last night the movie trailer premiered on Entertainment Tonight! In case you missed it, here’s an exclusive Workman Blog First Look:

Starring an honor roll of A-listers, including Cameron Diaz, Jennifer Lopez, Matthew Morrison, Chace Crawford, Chris Rock, and a host of others, the film will be a Love Actually-esque compilation of intersecting stories about moms- and dads-to-be. With an all-star cast and perpetually compelling subject matter, we know this film will really…deliver. Look for it in theaters Mother’s Day 2012!

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Posted by at 9:58 am
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Stephen King and Gossip Girl, Together at Last?

Categories: News

What do Stephen King and Gossip Girl have in common, you ask? Perhaps more than we know, but today we’d like to say thank you to both of these cultural icons for their recent public displays of support!

Stephen King gives a shout out to A Reliable Wife by Robert Goolrick on page 342 of his new novel, 11/23/63. The passage reads: “I’d read a book called ‘A Reliable Wife’ not too long before leaving on the world’s strangest trip, and as I climbed into bed, a line from the novel crossed my mind: ‘He had lost the habit of romance.’ That’s me, I thought as I turned out the light.”

And Gossip Girl teased out a pregnancy plot with the mysterious appearance of a little-known book by Heidi Murkoff, called What to Expect When You’re Expecting.

Where, oh, where will we spot a Workman book next?


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Posted by at 11:32 am
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What to Expect at an Ice Cream Social!

Categories: Behind the scenes, In the office, News

As many of you know, we recently celebrated an exciting and important milestone–10 years on the New York Times bestseller list for What to Expect When You’re Expecting. And what better way to celebrate than with our dear author, Heidi Murkoff, plus babies (okay, baby pictures), balloons, and ice cream (with all the toppings)!

The poster below represents just a handful of Workman babies that have been born under the wisdom of What to Expect over the last 25 years, more than 200 reprints, and 4 editions of the book! (Oh, after you get over those sweet faces and chubby cheeks, there is of course, the sweet spread of ice cream toppings–I detect a theme.)

The tubs of deliciousness didn’t last long once Workman party-goers started digging in! Strawberry, cookies and cream,  chocolate, coffee, vanilla ….Mmmm.

There were enough champagne flutes for plenty of toasting (I estimate at least one for each reprint of the book!). Below, Workman group publisher Bob Miller clinks glasses with author Heidi Murkoff and her longtime editor Suzanne Rafer. (Fun fact: Heidi delivered the original proposal for the book to Workman the same day she delivered her daughter!)

And the next generation of What to Expect babies are already on the way! There are three pregnant ladies in this photo — all of whom received a lucky belly pat from Heidi — can you spot them? (Trick question — without insider knowledge, it’s likely you’ll only be able to identify one, we think.)

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WHAT TO EXPECT Goes to Hollywood!

Categories: Behind the scenes, Events, Family, Health, In the office, News, Self-help

What do you suppose the people below have in common…besides the fact that they’re attractive actors and actresses?

If you guessed, “THEY’RE GOING TO BE IN THE FORTHCOMING MOVIE WHAT TO EXPECT WHEN YOU’RE EXPECTING!!!” …you are exactly right!

Last week Heidi Murkoff herself came into the office for the official celebration—10 years of What to Expect When You’re Expecting on the New York Times best-seller list! That’s 520 weeks (13 gestation periods!) for all you math geniuses. We had ice cream, champagne, and toasted the success (past, present, and future) of the ever popular bible for parents-to-be. Heidi has helped over fourteen million women get through the unknown, sometimes scary, but always exciting, territory of pregnancy. 

While she was here, Heidi regaled us with tales from the set. Much like Love Actually and Valentine’s Day (you saw that, right?), the movie will be a compilation of intersecting stories about… well, you can probably guess. Though Heidi couldn’t reveal who will be pregnant with whose baby, she was excited about the film’s star-studded cast.  We anticipate that the stork will deliver What to Expect just in time for Mother’s Day 2012!

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Posted by at 9:57 am
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Special books for special moments in time

Categories: Video

We’ve posted in this space before about how the book What to Expect When You’re Expecting can take on a whole new meaning to Workman employees who have worked with the book in the past and are now, well, expecting! The cover and title of Heidi Murkoff’s What to Expect have held a special place for 25 years as a cultural touchstone signaling big life changes and entry into parenthood. I think that’s why I love this Barnes & Noble Nook commercial. It not only features our book (yay!) but also shows how What to Expect and so many other books can come to mean so much at special times in your life. Watch the commercial below and let us know what you think! Are there any books that you always associate with a specific time in your life?


Web marketing manager Mell Perling always associates
A Tree Grows In Brooklyn with the summer before 7th grade, and also with moving to Brooklyn 10 years later (which is very different than the book).

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Posted by at 12:42 pm
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It’s Here.

Categories: News

An Apple iPad showed up in the office the other day. Even with all the hype, we were impressed. It radiated that “you’ve got to have it” vibe that Apple’s perfected.

The iPad’s owner, a Brazilian freelance videographer with little connection to Workman, had only two ebooks in his library, but, serendipitously, one of them was What to Expect When You’re Expecting. He explained, laughing, that he and his girlfriend planned to have a baby in about three years. Maybe that’s how it’s done in Sao Paulo. Anyway, he was a proud Apple fanboy and urged us to walk his newest acquisition around.

It was quite something. The iPad’s screen is large and bright, the type looks crisp, the pages turn irresistibly with a swipe of the finger. It can be read in a landscape position, two pages open at a time, like a book, or vertically, which has the no-nonsense feel of reading something on a clipboard. Another Apple virtue: no experience was necessary. We knew without being told how to navigate the book and the device. After browsing around What to Expect, we returned to the virtual wooden bookshelves (looking a little empty; his only other book was Winnie the Pooh, perhaps part of his three-year plan) and then visited the iBookstore to search for and order a sample from another in-house bestseller, A Reliable Wife. A 52-page chunk arrived in seconds. We wondered if our Brazilian friend would like the steamy novel.

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Posted by at 5:11 pm
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