Be the Elephant

Preface: It’s Great to be Gray

Part 1: Beginnings
Chapter 1: The Hard Work of Standing Still
Chapter 2: Map It Out or Mess It Up

Part 2: On Solid Ground
Chapter 3: Think You’re Ready to Grow
Chapter 4: The Guts of the Model
Chapter 5: Four Statements to Live By
Chapter 6: What’s the Downside?
Chapter 7: How’s Your Health

Part 3: The Role of Sales
Chapter 8: The Cornerstone of Growth
Chapter 9: The Rule of Go
Chapter 10: Inside or Outside the Family?

Part 4: As Big As You Can Be
Chapter 11: How Do You Make Your Money?
Chapter 12: Horizontal and Vertical Growth
Chapter 13: The Growth Matrix
Chapter 14: Risk vs. Reward
Chapter 15: Start It and Chart It

Part 5: Creating Value
Chapter 16: The Method Behind the Madness
Chapter 17: What Makes You So Special?
Chapter 18: The Name Game
Chapter 19: The Strategic Alliance Puzzle

Part 6: Killer Mistakes
Chapter 20: Failing to Lead
Chapter 21: Neglecting Your Processes
Chapter 22: Corrupting the Culture

The Difference Maker Inc.About the AuthorAcknowledgementsIndex