Be the Elephant

Build a Bigger, Better Business

By Steve Kaplan

Hardback , 224 pages (also available in Electronic book text)

ISBN: 9780761144489 (076114448X)

Published by Workman Publishing

$19.95(US) $25.95(CAN)

Extras

“[Kaplan’s] elephant strategy is right on the money.”—Daniel M. Snyder, Owner & Chairman of the Board, the Washington Redskins