jacket image for Bag the Elephant

Bag the Elephant

By Steve Kaplan
Paperback , 188 pages
ISBN: 9780761145240 (0761145249)
Published by Workman Publishing
$13.95(US) $17.50(CAN)

Table Of Contents

Part 1: Your Elephant is Waiting
Chapter 1: The Third Path
Chapter 2: You’ve Got to Believe

Part 2: The Secret Life of the Elephant
Chapter 3: The Big-Company Focus
Chapter 4: What to Know About Elephants
Chapter 5: Embracing the Bureaucracy

Part 3: Romancing Your Elephant
Chapter 6: Drawing Up Your Hit List
Chapter 7: Knocking on Doors
Chapter 8: Matching the Prospector to the Prospect
Chapter 9: Face-to-Face With Your Prospect
Chapter 10:  Standing Up to Your Elephant
Chapter 11: Recruiting Great Champions

Part 4: Leveraging Your Elephant’s Power
Chapter 12: Keeping Your Champions Cheering
Chapter 13: Taking the Inside Track
Chapter 14: Putting Your Elephant to Work

Part 5: Five Killer Mistakes
Chapter 15: Mismanaging Client Expectations
Chapter 16: Fumbling Client Crises
Chapter 17: Operational Explosion
Chapter 18: The Elephant Trap
Chapter 19: Losing Sight of the Numbers

Afterword: Beyond Bag the Elephant!


Coming Soon