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Bag the Elephant
By Steve Kaplan
Paperback
, 188 pages
ISBN: 9780761145240 (0761145249)
Published by Workman Publishing
$13.95(US)
$17.50(CAN)
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Table Of Contents
Part 1: Your Elephant is Waiting Chapter 1: The Third Path Chapter 2: You’ve Got to Believe
Part 2: The Secret Life of the Elephant Chapter 3: The Big-Company Focus Chapter 4: What to Know About Elephants Chapter 5: Embracing the Bureaucracy
Part 3: Romancing Your Elephant Chapter 6: Drawing Up Your Hit List Chapter 7: Knocking on Doors Chapter 8: Matching the Prospector to the Prospect Chapter 9: Face-to-Face With Your Prospect Chapter 10: Standing Up to Your Elephant Chapter 11: Recruiting Great Champions
Part 4: Leveraging Your Elephant’s Power Chapter 12: Keeping Your Champions Cheering Chapter 13: Taking the Inside Track Chapter 14: Putting Your Elephant to Work
Part 5: Five Killer Mistakes Chapter 15: Mismanaging Client Expectations Chapter 16: Fumbling Client Crises Chapter 17: Operational Explosion Chapter 18: The Elephant Trap Chapter 19: Losing Sight of the Numbers
Afterword: Beyond Bag the Elephant!
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