Introduction
Chapter 1 Know Your Herbs: The Backbone of Your Business
Chapter 2 Before Opening Your Doors: Basic Business Decisions
Chapter 3: The Inner Operations of a Herb Business
Chapter 4: Setting Goals and Planning for the Future
Chapter 5: Marketing and Public Relations
Chapter 6: The Heart of the Business: Developing Your Product
Chapter 7: Special Events and Services to Bolster Your Business
Chapter 8: Expanding Your Business and Markets
Appendices
Index
