Reviews
"The music business isn't pretty, but it's pretty funny. Humor writer and McSweeney's contributor Kennedy recounts his short career as a marketing executive for Atlantic Records. . . .Hilarious. . . .A fitfully funny, ultimately sad look at the continuing decay of our popular culture."--Kirkus
"Kennedy's self-deprecating wit is highly appealing."—Booklist
"Kennedy is a talented humor writer, and the book is riotously funny throughout. . . .Anyone who appreciates good writing will enjoy it. . . .Recommended."--Library Journal
"An entertaining explanation of how, after years of stumbling through adulthood, he landed an improbable gig writing and producing ads for Atlantic Records. . . . Kennedy's style--hilarious, paranoid and vulnerable--captures wonderfully the absurdity of the corporate music industry. Readers will appreciate the many lists that pepper the book, including 'Inappropriate Greetings and Salutations for Middle-Aged White Record Executives to Exchange: #1. Hello, Dawg."—Publishers Weekly
"A very funny memoir about [Kennedy's] days as a marketing executive in the currently flailing music business."--GQ
"Imagine a love child born of "The Office" and High Fidelity. With Knocked Up as the slacker godfather. That captures Dan Kennedy's memoir Rock On: An Office Power Ballad, his amazingly funny yet perceptive look at rock music and big corporations in crisis."
—USA Today
"[Rock On] is not just laugh-out-loud funny; it’s snort-audibly-on-the-subway funny. . . . [Kennedy] spins his misgivings into hilarious gold, and in the process illustrates how to use your disillusion."
—Time Out New York
"Rock On is a succession of gently mordant vignettes, with hilariously spot-on asides about media image-making, music-biz hierarchies and sensitive singer-songwriters. . . . Like Walter Mitty in reverse, Kennedy constantly retreats from an absurd corporate environment—equal parts tyranny, vanity and fecklessness—into neurotic internal-reality checks even funnier than the folly all around him."
—The New York Times Book Review
"Fast-moving and darkly funny, Rock On should be a chart topper."
—People, four star review
