Table Of Contents
Contents
Introduction 1
Part 1 Breeding
1 The Birds, the Bees, and a Camel Hair Brush 15
2 Engineered to Perfection 40
Part 2 Growing
3 Italian Violets and Japanese Chrysanthemums 61
4 Acres under Glass 77
5 How the Dutch Conquered the World 106
6 Flowers on the Equator 137
Part 3 Selling
7 Forbidden Flowers 173
8 The Dutch Auction 209
9 Florists, Supermarkets, and the Next Big Thing 237
Epilogue: Valentine’s Day 271
The Care and Feeding of Cut Flowers 283
Visiting Markets and Growers 285
Statistics 289
Notes 293
Selected Bibliography 303
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