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Small Is the New Big
And Other Riffs, Rants, and Remarkable Business Ideas
CD-Audio
ISBN: 9781598870565 (1598870564)
Published by Highbridge Company
$29.95(US)
$33.95(CAN)
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about Small Is the New Big
Big business used to be a good thing. Big meant economies of scale, lots of resources, and more power. Big meant better. Then small happened. Seth Godin, the avant-garde marketer and international bestselling author, explores how small companies with targeted ideas and savvy marketing are turning out to be the next "big" thing.
about Seth Godin
SETH GODIN is a bestselling author, entrepreneur and agent of change. His book Permission Marketing was an Amazon.com Top 100 bestseller for a year, a Fortune Best Business Book and it spent four months on the Business Week bestseller list. It also appeared on The New York Times business book bestseller list. He lives in Westchester County, New York.
More about the author
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