Back Cover Copy
IF YOU COULD CLOSE THE GAP BETWEEN A STRONG COPORATE STRATEGY AND HOW IT'S EXECUTED IN THE FRONT LINES, WHAT WOULD IT MEAN TO YOUR ORGANIZATION?
Higher revenue, better margins, and stronger customer relationships. In The Last Link: Closing the Gap That Is Sabotaging Your Business, Gregg Crawford shows you how to identify and make the connections that will have the biggest impact on your numbers.
In twenty-five years of combining profit killers for Fortune 500 companies, Crawford has discovered that most organizations have the same weaknesses. There is a gap, a disconnect, between their careful plans and what actually happens.
In The Last Link, Crawford offers sharp, researched analysis; practical company-wide fixes; and a watertight implementation process to move the numbers in the right direction. Focusing attention on the sales organization, where revenue, margins, and customer relationships are determined, he demonstrates the connection that makes all the difference in a company's bottom line—for the next quarter, and for every quarter after.
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