Table Of Contents
Introduction
My Creative Collective
Part 1 Getting to Know Yourself and Your Business
Chapter 1: Setting the Scene for Success
Setting Goals, Build a Nurturing Space, Getting Unstuck, Translating an Idea into a Reality
Chapter 2: Branding Your Business
Who Are Your Customers?, What's Your Message and Look?, What's in a Name?, Develop a Logo
Chapter 3: Establishing Basic Business Practices
What Kind of Business Are You?, The Next Steps, Collecting Money, Pricing Your Work, Hiring Help
Part 2 Spreading the Word -- and Images
Chapter 4: Marketing Basics
Marketing Defined, Essential Marketing Materials, Photographs are Key
Chapter 5: Your Craft Community
Making Connections, Online Communities, Community Swaps
Chapter 6: Blogging
Blogs and Websites Defined, Basic Setup, Writing a Successful Blog, Give and Take, What Makes a Blog Successful, Create an Online Newsletter
Chapter 7: Advertising and Publicity
Advertising Online, Be Your Own Best Ad Agency, Attracting Media Attention, Approaching Print Media, Putting Together a Press Kit, Writing Press Releases
Chapter 8: More Online Marketing Networks
Podcasting, Social Media
Part 3 Getting Down to Selling
Chapter 9: The Craft Fair Scene
First Things to Know, The Fair Application Process, Getting the Word, Preparing for the Fair, Designing Your Booth Space, Fair Day Etiquette, Starting Your Own Craft Fair
Chapter 10: Selling in Online Stores
Evaluating Marketplaces, Setting Up Your Online Shop, Customer Service, Answering Customer Questions and Comments
Chapter 11: Selling In Brick-and-Mortor Stores
Getting Your Foot in the Door, Persuasive Leave-Behind Materials, Meeting with the Store/Owner Manager, Selling on Consignment
Chapter 12: Get Creative: Other Selling Options and Opportunities
Join a Co-Op, Teach a Course, Hold Trunk Shows, Host House Parties, Offer Kits and Patterns
Parting Advice
Resources
Craft Show Supplies Checklist
Index
|
