jacket image for Starting & Running Your Own Horse Business

Starting & Running Your Own Horse Business

Marketing strategies, money-saving tips, and profitable program ideas

Paperback , 224 pages
ISBN: 9781603424837 (1603424830)
Published by Storey Publishing
$19.95(US)

Back Cover Copy

Turn Your Passion into a Profession
Your devotion to horses is the key ingredient in a profitable equestrian career. Now revised and expanded, Starting & Running Your Own Horse Business offers complete advice on putting your love for horses to work. A larger selection on safety, tax and insurance advice, and many new suggestions for starting successful equestrian businesses make this new edition the must-have book for horse entrepreneurs. An experienced stable manager and practicing veterinarian, Mary Ashby McDonald shares her money-making ideas and cost-saving techniques for launching and running a successful business.

"Now this is a really useful horse business guide...McDonald includes a variety of  money-saving and -making suggestions."
- Horse Country

"If you've ever thought about starting your own horse business, be sure to pick up, well, Starting & Running Your Own Horse Business."
- Horse & Rider

"The ideas in this book are accurate and solid. Unfortunately, along the way, I've made many of the classic business blunders Mary mentions [in this book]. Hopefully reading this will help others avoid the same mistakes in the future."
- Olympic Gold Medalist Joe Fargis, Owner/Manager/Trainer, Sandron Farm

Learn How To:
  • Create a business plan that puts your existing horses and facilities to work
  • Manage your time, your money, and your employees
  • Choose affordable insurance coverage that keeps your customers and your horses safe and protects you from financial liability
  • Operate an exciting variety of horse ventures from camps to carriage services
  • Develop an appealing name, logo, and icon for your business
  • Identify the best marketing and advertising opportunities
  • Offer additional services your customers need: grooming, cleaning tack, transportation, catching and holding, consulting, administering medications
  • Reduce vet bills: implement sound preventative strategies and do your own vaccinating and deworming
  • Save on feed costs

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