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Abby Schneiderman

CEO and coauthor of In Case You Get Hit by a Bus

Abby Schneiderman is an entrepreneur and innovator with a passion for improving lives through technology. Together with Adam Seifer, she is the cofounder and co-CEO of, a leading digital platform in life and legacy planning that helps people organize, store, and securely share important information.

The first kernel for the idea of Everplans came in 2010 when Abby was planning her wedding and thinking about starting a family. As she embarked on these very happy life changes, she wondered: What resources are there for life’s “unhappy” events? What exists to hold people’s hands through health crises, death, and dying? Since then, she has dedicated her efforts to helping people prepare and get their life in order now—BEFORE the unexpected happens.

Abby’s book (co-authored with Adam Seifer and Gene Newman), In Case You Get Hit by a Bus: How to Organize Your Life Now for When You’re Not Around Later, is a step-by-step guide to documenting every aspect of your life including home, money, health, and memories. It gives tools for how to get a handle on the unpleasant but inevitable decisions—from the most urgent (like granting access to passwords), to the technical (creating a manual for the systems in your home), to the nostalgic (assembling a living memory)—thus helping loved ones navigate seemingly daunting circumstances around loss.

As an industry expert in the areas of digital estate planning, technology, and consumerism, Abby has been featured in the New York Times, Wall Street Journal, USA Today, Bloomberg, the Huffington Post, and CNBC. She is a contributor and was named to Fast Company's list of the Most Creative People in Business in 2016.

Abby often speaks together with coauthors Adam Seifer and Gene Newman. The Everplans team offers seminars for corporations and organizations worldwide that provide a custom experience for clients or staff.

Speaking Topics

  • The Four Pillars of Life & Legacy Planning: What You Need to Do and Why
  • How to Talk with Loved Ones about Planning for the Unexpected and the Inevitable
  • Digital Estate Planning: How to Get Your Life in Order and Assemble a Living Memory
  • How Planning Can Help Financial Advisors Bridge the Multigenerational Gap


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